I have been so swamped with work for the last few months that I almost forgot I had this blog. I am currently sick in bed and thought I would spend this time to make my first post of the year. As you know, I hate writing essays, so here are the things that happened in the last few months.

Billboard K-Pop Masters Concert:

Working as the Social Media Manager for my first ever K-Pop event was definitely a wonderful experience. I am amazed by the level of support K-Pop fans have for their artists. It was very rewarding for me personally as I got to work with the likes of G.NA, Brown-Eyed-Girls, KevJumba, and the Billboard Korea team. Although I personally feel like the event could have been better produced, I do feel that this concert is a HUGE step in helping bring K-Pop to the mainstream market. It was also really cool seeing the human side of all the artists. In the media and videos, they are always shown as huge stars and role models. To me, they all just seemed like regular group of people and friends. From YunHo (TVXQ) joking around with my friend and I outside the venue, to 4Minute running around playing funny tricks on the security guard’s, it was really rewarding seeing that these stars that millions look up to, are simply just regular people like us deep down that love having fun too. Sometimes I feel slightly sorry for them because their life is based on never-ending studio sessions, performances, and catering to fans that they rarely have time just for themselves. But either way, I definitely hope to work on a project like this in the future as it was a very enjoyable experience.

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Hello everyone!

As you all know, I was recently brought on the Social Media team for the 2011 Billboard Kpop Masters. I am extremely excited to be apart of this event as it allows me to help bring Kpop to the mainstream audience. I am making this blog post today to as for all your help. The KpopMasters has just launched the Facebook Million Likes campaign. The goal for this campaign is to get 1 million or more likes by the event on November 25. The idea for this campaign is not to boast proudly of our brand, but to make a unified statement about the music we love, and push the limits of where it can go with some of the best musical minds from the United States.

With one collective voice, let’s put an authoritative stamp on the newest milestone of K-Pop – hitting the legendary US stage of the Grand Garden Arena. We believe that this will foster more collaborations, and the push the next generation of K-Pop with the likes of Wil.I.am, Ludacris, and other noted producers that believe in an ever shrinking, global music scene.

Our goal is to hit (or exceed) 1 Million Fans of this page, so that we can use this as a unified petition to bring the acts we want to see to the US and make a statement that KPOP is here to stay.

Let your voices be heard. Join us in making history together, as fans of the music we love!

Like this page NOW at: http://www.facebook.com/KPOPMasters

Follow KPOPMASTERS at: http://www.twitter.com/kpopmasters

Follow me on Twitter at: http://www.twitter.com/bennyluo (I will be tweeting pictures in real time of the event!)

This is probably the biggest question for any YouTube artist starting out. While there is no set formula for success in this industry (especially since the market is so saturated nowadays). Aside from the obvious tip of producing great content, I wanted to share 3 tips that I have used in the past for my clients that have helped increase traffic to their YouTube channel. Read the rest of this entry »